TheHerdNow.com expands Cowherd’s already impressive multiplatform reach. “The Herd” launched in September 2015 on FOX Sports Radio, iHeartRadio and FS1 and has amassed over 100 radio affiliates. Cowherd’s podcasts on iTunes, including the “Best of The Herd” and “Full Show,” consistently rank atop the Sports & Recreation category.  The Herd also ranks No. 1 among sports podcasts on iHeartRadio, and the show’s 24/7 iHeartRadio channel The Herd consistently amasses more than one million listening hours each month. Clips of “The Herd” drew 186 million video views over the show’s first 10 months via Facebook, YouTube, FOXSports.com, the live-streaming FOX Sports Go app and Twitter video player.

The site is a partnership between Cowherd, Premiere Networks, and Red Seat Ventures. Red Seat specializes in building and monetizing digital businesses for talent and brands. 

“I’ve chosen to work with the best people in the industry, and the support I’ve received has been like nothing I’ve ever experienced,” shared Cowherd. “I feel incredibly lucky to launch this venture for fans to connect with my best content whenever and wherever they happen to be.”

Julie Talbott, President of Premiere Networks, said, “Colin’s ability to connect with millions of fans is evident in the rapid growth and success of ‘The Herd’ across multiple platforms. The launch of TheHerdNow.com is the next step in fully engaging those loyal fans and creating a digital destination for Colin’s unique brand of sports entertainment.”

Red Seat CEO Christopher Balfe said “Colin has built an incredibly loyal audience by bringing a unique and entertaining show to radio and TV each day. We look forward to building a digital platform that matches the energy and enthusiasm his fans have come to expect.” 

Colin Cowherd, one of the most thought-provoking sports hosts in the country, joined FOX Sports and Premiere Networks in September 2015 as a television, radio and digital personality. His three-hour sports talk program, The Herd with Colin Cowherd, airs simultaneously on FOX Sports Radio, iHeartRadio and FS1 from 12:00 to 3:00 PM ET. The Herd is also available on www.FOXSportsRadio.com, www.FOXSports.com and has a dedicated iHeartRadio station, available live and throughout the day. In addition, he co-hosts the FS1 original weekday program Speak for Yourself alongside Jason Whitlock; appears on FOX NFL Kickoff, the Sunday morning NFL pregame show leading into FOX NFL Sunday; and contributes to coverage of many of FOX Sports’ marquee events.  In 2013, Cowherd’s first book, “You HERD Me!” was a New York Times bestseller, spending five weeks on the list in hardcover. His second book, “Raw: My 100% Grade-A, Unfiltered, Inside Look at Sports,” was released in October 2015.  A native of Grayland, Wash., Cowherd graduated from Eastern Washington University in 1985 where he got his broadcasting start. He resides in Los Angeles with his wife, Ann, and has two children.

The FOX Sports Radio Network, based in Los Angeles, Calif., is a division of Premiere Networks in partnership with FOX Sports. All entities have combined their considerable resources to develop a turnkey, personality driven, caller intensive sports programming network for radio stations nationwide. With studios also in New York, Chicago, Philadelphia, Tampa, Phoenix, Cincinnati and Las Vegas, the FOX Sports Radio Network can be heard on nearly 400 stations, as well as FOXSports.com on MSN, and iHeartRadio. Additional information is available at www.FOXSportsRadio.com.

 

Premiere Networks, a subsidiary of iHeartMedia, syndicates more than 90 radio programs and services to more than 5,900 radio affiliations and reaches a quarter billion listeners monthly. Premiere offers the best in talk, entertainment and sports programming featuring the following personalities: Rush Limbaugh, Ryan Seacrest, Glenn Beck, Delilah, Steve Harvey, George Noory, John Boy and Billy, Sean Hannity, Elvis Duran, Dan Patrick, Nikki Sixx, Kane, Mario Lopez, Bobby Bones, Cody Alan, Johnjay and Rich, Jay Mohr, Rich Eisen, Meghan McCain, Big Boy, Brooke & Jubal and others.  For more information, please visit www.PremiereNetworks.com.

Red Seat Ventures partners with market-leading talents, brands, and personalities to develop unique media properties. Red Seat offers its client-partners an unprecedented mix of investment capital, technology, and skilled management thereby allowing for the rapid launch of new businesses. Red Seat takes a multiplatform approach to content creation, inclusive of web, mobile, OTT, and television production. Red Seat’s current client portfolio spans a variety of genres and includes well-known talents from film, radio, and television. Red Seat offers advertisers the ability to reach focused and highly desirable audiences via branded content, sponsorships and other unique digital ad formats.  Red Seat Ventures partners include Premiere Networks and Blumhouse Productions. To learn more visit: www.redseatventures.com

Rachel Nelson

Premiere Networks

818-377-5300

rnelson@premierenetworks.com